Future of Media 2013 Speaker Bio: Joseph Barbieri

Joseph Barbieri is Founder & President, BESPOKE Group Inc. and he sits on the Board of Directors of the Custom Content Council.

A marketing industry leader and expert in content marketing, Joseph brings more than 20 years of business development, marketing, media, advertising, publishing and executive leadership experience. His talent for growing relationships across multiple business categories has resulted in successful working relationships with global and North American blue-chip clients like P&G, GIECO, Bank of America, Aeroplan (AIMIA), Century21, Scotiabank, Mazda International, Sobeys, Canadian Tourism Commission, GM, Sotheby’s, L’Oreal, Kroger, Kraft Foods, Coca-Cola, Sears and more.

Joseph was responsible for securing one of North America’s largest branded media programs for P&G Beauty reaching 11 million consumers in Canada and the United States. Joseph’s accomplishments also include the launch of the GEICO NOW custom media program to 11 million customers across the U.S., and he took a lead role in the development and launch of the Mazda Zoom Zoom Global CRM program that reached nine countries in five languages, including the UK, U.S., Canada, Germany, Spain, Japan, Australia, New Zealand and in South America.

Joseph Barbieri is the former Senior Vice President Marketing & Business Development at Totem Brand Stories and Javelin Custom Publishing, and VP Content Solutions at TC Transcontinental. Under Joseph’s leadership Totem Brand Stories (formerly RedwoodCC) grew from a team of 12 to over 170 with over $60 million in revenues, making it a North American category leader. Joseph is an Ominicom alumnus, managing North American and global collaboration with executive leaders within the agency network, including; BBDO, Proximity, Integer, Fleishman Hilliard, Targetbase, Interbrand and more. He was responsible for RedwoodCC’s rebranding effort and the launch of the Totem brand, and played a key M&A role to support the acquisition of Totem by TC. Transcontinental Inc., a leading North American marketing communications company with more than $2.2 billion in annual revenues.

Follow him on Twitter at @JosephBarbieri