TED Books an extension of popular TED Talks

Feb 1, 2011   //   by admin   //   Blog, Media blog  //  No Comments

by David Silverberg

TED, the company behind TED Talks and the annual TED event in the U.S., is launching their book imprint to offer readers a chance to read digestible non-fiction lectures available for the Kindle and Kindle Reader.

If you’ve ever seen the free online TED Talks, you might have wondered if you can read the text of these intriguing lectures. Now TED is publishing some talks through a new imprint. As TED wrote in a short blog post, “Shorter than traditional books, TED Books run less than 20,000 words each — long enough to explain a powerful idea, but short enough to be read in a single sitting. Books are available on the Kindle and Kindle Reader apps, and cost $2.99 each.”

These books can be read on any device running the Kindle app, such as iPad, Mac, PC, Android, iPhone, Blackberry and Windows 7 smartphones.

The first three titles available are: The Happiness Manifesto: How Nations and People Can Nurture Well-Being by Nic Marks, Homo Evolutis: Please Meet the Next Human Species by Juan Enriquez and Steve Gullans, and Beware Dangerism! Why We Worry About the Wrong Things, and What It’s Doing to Our Kids by Gever Tully.

These TED Books are taking advantage of the Kindle Singles innovation: short “books” intended to showcase a single idea and available for download via the Kindle app.

This article was originally published on DigitalJournal.com

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