Yahoo! Clues reveals popular Internet trends

Nov 18, 2010 // by admin // Media blog // 1 Comment

by David Silverberg

Yahoo! is entering the Web trend space by launching Yahoo! Clues, a new site featuring the popular terms and topics Yahoo users are searching for, a blog post from the company said.

The feature lets you compare trending information for search terms you input, or display trending data on popular search terms. The trends are even broken down into demographics, so you can see how many women checked out this search term, or where the searches originated. For instance, the search term “DJ Hero”, the popular video game, peaked around Nov. 16, was most popular for men between 35 and 54, and originated strongly out of Nevada.

Brian Theodore, Director of Search Products at Yahoo!, said in the post: “We’re also experimenting with an interesting feature called ‘Search Flow’ which offers a unique look at people’s search patterns and the next most probable search term people try after searching for a query.”

Yahoo! Clues is entering a competitive space, with Google Trends and various Twitter trending services already staking their position in this burgeoning field.

Tags: yahoo