Internet ad revenue in U.S. climbs to $12 billion for first half of 2010
According to a press release from the Interactive Advertising Bureau (IAB) and PwC US, the first half of 2010 broke a record for Internet ad revenue. The report says search ad revenue remains strong, while digital video and display ad revenue climbed.
Internet ad revenue in the U.S. climbed to $12.1 billion for the first half of 2010, growing 11.3 percent over the first half of 2009. Furthermore, Q2 revenue in 2010 saw the highest second-quarter revenue on record, up 13.9 percent over the same period in 2009.
“Consumers’ appetite for immersive online experiences is limitless as technological innovation and creativity give rise to new forms of entertainment and information in the digital age,” Randall Rothenberg, President and CEO of the IAB said in a news release. “This report highlights marketers’ ongoing adoption of interactive media to build brands—and that’s only going to continue.”
According to the report, display ads (banner ads, rich media, digital video and sponsorships) totaled more than $4.4 billion in the first six months of 2010. That is an increase of 16 percent over the same period in ’09.
Digital video is seeing record growth, with the first half of 2010 growing 31 percent over the first half of 2009.
Search advertising holds the biggest piece of the pie at 47 percent, or more than $5.7 billion in the first six months of 2010. That is 11.6 percent growth over the same period in 2009.
“Interactive advertising revenue is on a strong upward trajectory,” said the IAB’s Sherrill Mane in a news release. “Nearly all types of ad formats are showing positive movement and marketers across all advertising categories, most notably consumer packaged goods and pharmaceuticals, are increasing their investment in digital media.”
Based on the strong growth numbers, PwC US says “Internet advertising is back, and better than ever.”
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