Liveblog: Facebook, AOL and Rogers debate marketing in modern age

Toronto – How should marketers adapt to new technologies and demographics online? How should they view content creation? This liveblog follows a panel discussion between Facebook, AOL and Rogers as part of Digital Day in Toronto.

The 13th Annual Digital Day Conference is presented by the Canadian Marketing Association and Marketing Magazine, and DigitalJournal.com is there covering it live.

This panel discussion takes place between Afredo Tan, Senior Director of Sales, Facebook Canada; Graham Moysey, General Manager, AOL Canada; and Claude Galipeau, Executive Vice-President, Digital, Rogers.

The discussion aims to explores and debate content creation, content distribution, and audience engagement as they relate to how marketers and agencies should be thinking about the marketing mix.

Moderated by Veronica Holmes, President of Zenith Digital, the discussion is scheduled to take place between 10:35 – 11:35 Eastern.

We’re at Digital Day and covering the panel talk in a liveblog below:

Bio: Keith McArthur

Keith McArthur is the senior director of social media and digital communications at Rogers Communications Inc. He joined Rogers in February to build and lead a team to monitor the online conversation about Rogers and to develop strategies for Rogers to engage in that conversation.

Prior to joining Rogers, Keith created and led com.motion, the social media marketing division of Veritas Communications. In that role, he provided social media counsel to leading brands including Staples, Subway, NutriSystem and Canada Dry.

Keith was a journalist for 10 years working for the Winnipeg Free Press and the Globe and Mail. As transportation reporter for Report on Business, he wrote Air Monopoly, which was a finalist for the 2004 National Business Book Award. Later, as the Globe’s marketing reporter, Keith covered the infancy of social media marketing in the pages of the Globe and Mail as businesses grappled with blogs and YouTube and Facebook. Keith was the first Globe reporter to report by podcast and one of the first to write a blog. He continues to blog at keithmcarthur.ca.

Keith McArthur was a speaker at Future of Media 2009. Watch the video from Future of Media 2009 to see Keith speak.