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	<title>Future of Media &#187; personalization</title>
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		<title>The pros and cons of personalization</title>
		<link>http://www.futureofmediaevents.com/2011/05/20/the-pros-and-cons-of-personalization/</link>
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		<pubDate>Fri, 20 May 2011 14:02:02 +0000</pubDate>
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		<description><![CDATA[By Chris Hogg Personalization can deliver tremendous benefits to both companies and readers. Facebook&#8217;s Newsfeed or Google&#8217;s Search results learn from what you like and don&#8217;t like, and they get [...]]]></description>
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