AOL to release weekly iPad magazine ‘Huffington’
A new weekly iPad magazine, produced as an app, will soon be released, according to Forbes. The digital magazine called Huffington will come from Huffington Post Media Group and will be overseen by Tim O’Brien, Huffington Post’s executive editor.
As Forbes reports, “Huffington will be published weekly and will reflect the Huffington Post’s mix of original journalism and aggregated news, possibly with a small number of stories commissioned specifically for the magazine.”
It will be designed as an app, and there are reports it will be offered free at first with a paid version in the works. No timetable has yet been set for a launch.
Arianna Huffington is betting on the success of iPad-only digital products, much like News Corp did with The Daily. Since its launch in early 2011, The Daily claims to be one of Apple’s top-grossing iPad apps in the world.
Forbes points out AOL already has a tablet-based magazine-like news product called Editions – it’s a news reader that gets content from a user’s social network.
Huffington was also in the news recently last week: Huffington Post Media Group is preparing to launch a live over-the-internet video channel modeled on the 24-hour cable news networks.
Liveblog: Facebook, AOL and Rogers debate marketing in modern age
Toronto – How should marketers adapt to new technologies and demographics online? How should they view content creation? This liveblog follows a panel discussion between Facebook, AOL and Rogers as part of Digital Day in Toronto.
The 13th Annual Digital Day Conference is presented by the Canadian Marketing Association and Marketing Magazine, and DigitalJournal.com is there covering it live.
This panel discussion takes place between Afredo Tan, Senior Director of Sales, Facebook Canada; Graham Moysey, General Manager, AOL Canada; and Claude Galipeau, Executive Vice-President, Digital, Rogers.
The discussion aims to explores and debate content creation, content distribution, and audience engagement as they relate to how marketers and agencies should be thinking about the marketing mix.
Moderated by Veronica Holmes, President of Zenith Digital, the discussion is scheduled to take place between 10:35 – 11:35 Eastern.
We’re at Digital Day and covering the panel talk in a liveblog below: