http://www.futureofmediaevents.com/2013/02/25/future-of-media-preview-qa-with-digidays-josh-sternberg/ A speaker series brought to you by DigitalJournal.com Mon, 06 Apr 2015 01:48:32 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.futureofmediaevents.com/2013/02/25/future-of-media-preview-qa-with-digidays-josh-sternberg/#comment-2822 Sterling Curtis Fri, 15 Nov 2013 02:36:20 +0000 http://www.futureofmediaevents.com/?p=4498#comment-2822 brands in the field of mass-marketing originated in the 19th century with the advent of packaged goods . Industrialization moved the production of many household items, such as soap , from local communities to centralized factories . When shipping their items, the factories would literally brand their logo or insignia on the barrels used, extending the meaning of "brand" to that of a trademark. brands in the field of mass-marketing originated in the 19th century with the advent of packaged goods . Industrialization moved the production of many household items, such as soap , from local communities to centralized factories . When shipping their items, the factories would literally brand their logo or insignia on the barrels used, extending the meaning of “brand” to that of a trademark.

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