Liveblog: Facebook, AOL and Rogers debate marketing in modern age
Toronto – How should marketers adapt to new technologies and demographics online? How should they view content creation? This liveblog follows a panel discussion between Facebook, AOL and Rogers as part of Digital Day in Toronto.
The 13th Annual Digital Day Conference is presented by the Canadian Marketing Association and Marketing Magazine, and DigitalJournal.com is there covering it live.
This panel discussion takes place between Afredo Tan, Senior Director of Sales, Facebook Canada; Graham Moysey, General Manager, AOL Canada; and Claude Galipeau, Executive Vice-President, Digital, Rogers.
The discussion aims to explores and debate content creation, content distribution, and audience engagement as they relate to how marketers and agencies should be thinking about the marketing mix.
Moderated by Veronica Holmes, President of Zenith Digital, the discussion is scheduled to take place between 10:35 – 11:35 Eastern.
We’re at Digital Day and covering the panel talk in a liveblog below:
Liveblog: Jimmy Wales talks future of Wikipedia and collaboration
Wikipedia founder Jimmy Wales is doing the keynote address at Digital Day in Toronto. The 13th Annual Digital Day Conference is presented by the Canadian Marketing Association and Marketing Magazine, and we’re there covering it live.
As the founder of the world’s largest digital encyclopedia, Wikipedia, Wales is regarded as an expert and leading thinker on online collaboration and user-generated content.
Speaking at Digital Day in Toronto, Wales will discuss the communities behind Wikipedia and Wikia, as well as developments in the world of wikis and what the future holds. The era of collaborative and participative culture has just begun, and many people are trying to understand where these trends are headed. Mr. Wales will give his perspectives based on his experiences. As his bio notes:
The origins of Wikipedia began in March 2000, when Mr. Wales started Nupedia (“the free encyclopedia”), which was characterized by an extensive peer-review process designed to make its articles of a quality comparable to that of professional encyclopedias. With the addition of wikis (a collection of web pages designed to enable anyone who accesses it to contribute or modify content), the project was dubbed “Wikipedia.” Mr. Wales laid down the founding principles and content, establishing an Internet-based community of contributors during that year. Wikipedia was initially intended to be a wiki-based site for collaboration on early encyclopedic content for submission to Nupedia, but Wikipedia’s rapid growth quickly overshadowed Nupedia’s development.
DigitalJournal.com is at Digital Day and will cover Wales’ keynote address from 8:45 – 9:45 Eastern.
[Cross posted to Digital Journal and Future of Media]
‘Newspaper Extinction Timeline’ gives predictions on death of newspapers globally
By Chris Hogg
When will newspapers die off in your country? In the United States, they’ll be gone in seven years. In the UK and Iceland, they’ll be extinct in nine years. In Canada, the printed newspaper will go the way of the dodo in eight years.
These predictions come from futurist Ross Dawson, who has published these dates and more in a “Newspaper Extinction Timeline” (opens in PDF). According to a press release, the timeline is backed by media industry think-tank Future Exploration Network and it specifies the number of years before “newspapers in their current form will become insignificant.”
“In the developed world newspapers are in the process of becoming extinct, driven by rapidly changing use of media and revenues out of line with cost structures,” said Dawson in the news release. “These pressures will be compounded by the rise of tablet devices and the coming availability of low-cost digital paper with exceptional qualities.”
The timeline predicts newspapers will be “insignificant” in 52 countries by 2040 in the developed world, but growth will remain constant everywhere else.
“In stark contrast, in many developing countries newspapers are growing rapidly,” said Dawson. ”This is resulting in a rapid divergence in media markets around the world, changing how marketers build global campaigns.”
The infographic is below, and a larger version including key factors can be found here (PDF).
[Via chrishogg.me]