Browsing articles tagged with " Future of Media 2013"

Future of Media 2013 Speaker Bio: Joseph Barbieri

Mar 14, 2013   //   by admin   //   Blog, Future of Media 2013  //  No Comments

Joseph Barbieri is Founder & President, BESPOKE Group Inc. and he sits on the Board of Directors of the Custom Content Council.

A marketing industry leader and expert in content marketing, Joseph brings more than 20 years of business development, marketing, media, advertising, publishing and executive leadership experience. His talent for growing relationships across multiple business categories has resulted in successful working relationships with global and North American blue-chip clients like P&G, GIECO, Bank of America, Aeroplan (AIMIA), Century21, Scotiabank, Mazda International, Sobeys, Canadian Tourism Commission, GM, Sotheby’s, L’Oreal, Kroger, Kraft Foods, Coca-Cola, Sears and more.

Joseph was responsible for securing one of North America’s largest branded media programs for P&G Beauty reaching 11 million consumers in Canada and the United States. Joseph’s accomplishments also include the launch of the GEICO NOW custom media program to 11 million customers across the U.S., and he took a lead role in the development and launch of the Mazda Zoom Zoom Global CRM program that reached nine countries in five languages, including the UK, U.S., Canada, Germany, Spain, Japan, Australia, New Zealand and in South America.

Joseph Barbieri is the former Senior Vice President Marketing & Business Development at Totem Brand Stories and Javelin Custom Publishing, and VP Content Solutions at TC Transcontinental. Under Joseph’s leadership Totem Brand Stories (formerly RedwoodCC) grew from a team of 12 to over 170 with over $60 million in revenues, making it a North American category leader. Joseph is an Ominicom alumnus, managing North American and global collaboration with executive leaders within the agency network, including; BBDO, Proximity, Integer, Fleishman Hilliard, Targetbase, Interbrand and more. He was responsible for RedwoodCC’s rebranding effort and the launch of the Totem brand, and played a key M&A role to support the acquisition of Totem by TC. Transcontinental Inc., a leading North American marketing communications company with more than $2.2 billion in annual revenues.

Follow him on Twitter at @JosephBarbieri

Future of Media event to discuss & debate branded content with experts from Digiday, Globe & Mail and /newsrooms

Jan 29, 2013   //   by admin   //   Blog, Future of Media 2013  //  2 Comments


All-star panelists to delve into world of native advertising, brands as publishers, journalism’s role in sponsored content and where digital media is headed. Follow #FOM2013 on Twitter for updates

TORONTO — Digital Journal Inc. announced its next Future of Media event featuring some of the most influential leaders in media and branded content.

The event will take place March 14 in Toronto and will feature executives and leading experts from the Globe & Mail, Digiday, /newsrooms and the Custom Content Council.

Future of Media events are panel discussions that explore how current trends, technologies, business practices and social media innovation affect both the media industry and its audience. At this year’s event the focus will go beyond just media and look at marketing and advertising as well.

The upcoming Future of Media event will take place Thursday, March 14, 2013 at Toronto’s Drake Hotel Underground (1150 Queen Street West) at 8 p.m. Doors open at 7 p.m. and admission is free and open to the public. Note: Seating is limited so it will be first-come, first-served. Previous events have hit capacity very quickly so early arrival is highly recommended.

On the panel discussing the booming trend of branded content is: Josh Sternberg, reporter at digital media news outlet Digiday; Steve Ladurantaye, media reporter at the Globe & Mail; Sabaa Quao, Chief Marketing Officer of Digital Journal Inc. and co-founder of /newsrooms; and Joseph Barbieri, Founder & President of BESPOKE Group Inc. and Board member of the Custom Content Council. Future of Media discussions are must-see events for anyone interested in the rapidly changing landscape of media, the Web and digital technology. The March 14 event will focus particularly on a trend the digital media world is clamoring to talk about: brands as publishers.

The panel discussion will focus on the following topics:

  • What is the role of branded content (aka brand journalism or content marketing) in media?
  • How will branded content play a role in the future of media for both brands and media companies?
  • What do brands need to know as they make the transition into becoming publishers?
  • Should media companies and brands invest in branded content, and what are the pros and cons?
  • Does sponsored content create an unholy alliance between brands and media companies?
  • What role does everyone play in the branded content industry?
  • How will agencies, marketers, journalists, brands and media companies collaborate and compete?

These are just a few of the hot topics to be discussed at the Future of Media event in March. The event will feature a live panel discussion followed by a Q&A session. Future of Media will be covered live on Twitter via the hashtag #FOM2013 and questions will be taken via Facebook and Twitter to pose to panelists.

Future of Media 2013 Speaker Bio: Josh Sternberg

Jan 28, 2013   //   by admin   //   Future of Media 2013, Speaker Bios  //  No Comments

Josh SternbergJosh Sternberg is a Media/Publishing reporter for Digiday, covering the industry’s transition from an analog to a digital world.

He’s been published in The Atlantic, The Awl, The Huffington Post, Mashable & Mediaite., among other publications.

He first started his professional life as a professor at two New Jersey universities teaching communications and media courses.

After stepping out of the Ivory Tower, Josh went on into the public relations field, helping clients navigate through the messaging waters.

Following a almost a decade in PR, Josh made the transition to the journalism world to follow his love of words and the never-ending intriguing world of media.

Follow him on Twitter at @joshsternberg

Future of Media 2013 Speaker Bio: Steve Ladurantaye

Jan 28, 2013   //   by admin   //   Future of Media 2013, Speaker Bios  //  3 Comments

Steve LadurantayeSteve Ladurantaye is the Globe and Mail’s media reporter. In this role, he spends most of his time talking to the top media minds in the country – broadcast executives, newspaper publishers, start-up entrepreneurs, digital innovators.

His work appears across all of the national newspaper’s sections, and he also stars in a weekly web video produced by the paper that explores Canadian media issues and regularly appears on conventional television programs such as CTV’s Economix Panel and Canada AM.

He also spends a great deal of time tweeting the bits of news that don’t fit into his stories, and is convinced that we are all just one tweet away from being fired (@sladurantaye).

He’s been nominated for two National Newspaper Awards, the highest honour in Canadian journalism. He won once, in the explanatory journalism category for a story he wrote that detailed the costs, personal and financial, associated with a nasty crash on Canada’s busiest highway.

Prior to the Globe he was a city editor at Peterborough Examiner and Kingston Whig-Standard, editor of the Ottawa Business Journal and a cop reporter at the Ottawa Sun. He also used his Commodore 64 to make his own clip-art heavy newspapers, but sadly this was before anyone had thought to invent paywalls. Or the Internet.

Follow him on Twitter at @sladurantaye

Future of Media 2013 Speaker Bio: Jonathan Perelman

Jan 28, 2013   //   by admin   //   Future of Media 2013, Speaker Bios  //  3 Comments

Jonathan PerelmanJonathan Perelman is Vice President of Agency Strategy and Development, BuzzFeed.

At BuzzFeed Perelman works closely on all aspects of the business, with a particular focus on educating advertising agencies on the BuzzFeed platform and ad products.

Prior to BuzzFeed, Perelman spent six years at Google, most recently as the Global Lead for Industry Relations. He was responsible for brand identity initiatives and relationship management within the advertising and media industries. This also includes aligning Google’s business and public policy priorities. Google’s Operating Committee awarded the prestigious OC Award to Perelman for his work on mergers and acquisitions.

Prior to Google, Perelman worked at Financial Services firm, Unifund, and also was the Deputy Finance Director on Cory Booker’s 2002 Mayoral run in Newark, NJ. The campaign was captured in an Academy Award nominated film, Street Fight, released in 2005 Perelman is a Sr. Fellow at the Center for the Digital Future, at the USC Annenberg School. In addition, he serves on the board of Advertising Week, Ad:Tech, the International Association of Internet Professionals, along with other industry groups. He’s also an advisor to several start-ups.

Perelman is a graduate of the University of Pennsylvania with a BA in political science. He lives in New York City with his wife, Alexandra, and two sons.

Follow him on Twitter at @JPerelman


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