Bio: Keith McArthur
Keith McArthur is the senior director of social media and digital communications at Rogers Communications Inc. He joined Rogers in February to build and lead a team to monitor the online conversation about Rogers and to develop strategies for Rogers to engage in that conversation.
Prior to joining Rogers, Keith created and led com.motion, the social media marketing division of Veritas Communications. In that role, he provided social media counsel to leading brands including Staples, Subway, NutriSystem and Canada Dry.
Keith was a journalist for 10 years working for the Winnipeg Free Press and the Globe and Mail. As transportation reporter for Report on Business, he wrote Air Monopoly, which was a finalist for the 2004 National Business Book Award. Later, as the Globe’s marketing reporter, Keith covered the infancy of social media marketing in the pages of the Globe and Mail as businesses grappled with blogs and YouTube and Facebook. Keith was the first Globe reporter to report by podcast and one of the first to write a blog. He continues to blog at keithmcarthur.ca.
Keith McArthur was a speaker at Future of Media 2009. Watch the video from Future of Media 2009 to see Keith speak.